Catherine Cardinal is an expert in strategic communications, public relations, and partnership development. She has over 25 years of experience working with large organizations. She has worked in diverse environments, including the cultural, scientific, institutional, sports, and business sectors.

Throughout her career, she has held key positions where she has combined vision, team management, and the optimization of communication strategies to increase the visibility, influence, and funding of the organizations she has supported.

Notably, she served as Vice President of Marketing Communications at the agency MERCURE, and led communications for institutions such as IVADO and the Institute for Research in Immunology and Cancer at the University of Montreal (IRIC), spearheading structuring initiatives aimed at maximizing the reach and public recognition of major organizations both in Quebec and internationally.

Her expertise spans the entire spectrum of communications: public and government relations, reputation management, marketing and communications, digital strategy, and content production. She has worked in complex and evolving environments—from the Olympic Games to film production and the media—developing a proven ability to navigate demanding settings.

A dedicated board member of Ballets Jazz Montréal for some time, Catherine has chosen to deepen her involvement by joining the management team as Deputy Executive Director – Development and Partnerships. In this role, she contributes to strengthening ties with the business community, institutional partners, and philanthropic organizations, with a focus on growth and ensuring the sustainability of creative work.

A visionary with a results-oriented approach, Catherine also distinguishes herself through her teaching skills. She has shared her expertise by teaching digital journalism at the University of Ottawa and media relations at UQAM. Today, she puts her expertise to use in the strategic positioning and outreach of Ballets Jazz Montréal and other major local organizations.